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Vice President of Branding and Communications

Government Executive Media Group (GEMG) is Atlantic Media’s B-to-B division, providing authoritative information and analysis to managers across the federal, defense and state and local sectors of government. GEMG serves Fortune 500 companies, emerging tech companies, and other clients through creating and executing best-in-class marketing programs across digital, events, research and custom content services.

We are seeking an entrepreneurial, innovative, and driven individual to join our team. The Vice President of Branding and Communications will be a critical player in achieving GEMG’s aggressive growth plans and will work closely with senior management stakeholders. This creative leader will oversee strategic communications, sponsor marketing and PR for its publishing brands: Government Executive, Nextgov, Defense One and Route Fifty.  The ideal candidate has skills, experience, and expertise in developing and executing strategic communications plans in the corporate, government and/or technology arenas.  This is an opportunity for someone who thrives under pressure and is able to multitask. Experience in public sector market (federal IT, defense or state and local). The position manages a team of three.

Responsibilities Include:

  • Sponsor marketing strategy and planning. Collaborate with senior leadership to define GEMG sponsor marketing objectives and apply marketing best practices and ROI analysis to develop efficient marketing and communications plans to achieve those objectives.
  • Communications and PR strategy.  Develop strategic plans and messaging strategy for GEMG overall and its four brands: Government Executive, Nextgov, Defense One and Route Fifty.
  • Creative Proposal Development. Lead the creation of compelling proposals for GEMG’s advertisers including concept and copy development and design.
  • Tactical campaign management. Oversee the creation and execution marketing campaigns to address specific targeted opportunities.  Plan and execute advertising, email campaigns, advertiser events, social media outreach, and content marketing efforts (e.g., articles, blogs, etc.)
  • Prospect and lead development.  Define and execute marketing strategies to reach new advertising prospects and to drive in-bound advertising inquiries and leads for a twelve-person sales team.
  • Marketing collateral and sales tools. Define, write and direct design of digital and printed marketing materials, media kits and sales tools to support GEMG brand positioning and sales efforts.
  • Advertiser-focused partnerships and trades. Develop strategic partnerships and trade agreements that drive brand visibility and generate leads in the government contracting community. 
  • Market intelligence. Analyze federal government trends and issues as well as customer research, market conditions and competitor information to develop relevant and timely insights for use in marketing efforts.   
  • Promotional events.  Develop strategic advertiser events to increase interaction with key audiences in the sponsor community.   
  • Press. Manage the promotion and booking of GEMG journalists. Pitch stories to/working with business, trade, and media press. 
  • Marketing operations management. Manage and refine sponsor marketing processes to ensure quality and efficiency. Also manage all marketing vendor relationships.
  • Reporting and measurement. Monitor, review and report on all marketing activities and results.   
  • Budget management. Manage all marketing expenditures within approved budget.

The ideal candidate has:

  • Proven track record in developing and executing successful marketing campaigns
  • Exceptional writing skills, specifically in persuasive copywriting
  • Strong skills in analytical and strategic thinking; ability to understand and use relevant information about market issues and audience interests to develop compelling messaging
  • Creativity and a high degree of organization skills
  • Experience in government market preferred
  • Bachelor’s degree required
  • Strong skills in MS PowerPoint, Word, and Excel
  • Basic knowledge and familiarity with relevant design software preferred (InDesign, PhotoShop, etc.)
  • Poise and grace under pressure

Atlantic Media Values:

Across Atlantic Media, generally, the firm looks for two “pillar gifts” in its candidates.  In all of us, these are more aspirational than actual, but they are central in our intentions.

  • Force of Ideas: At the center of Atlantic Media work are the ideas within our writing. We believe that ideas – to the good and not – have consequence. Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, giving voice, argument, and flight to the latter.
  • Spirit of Generosity: Atlantic Media seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct. Atlantic Media writing should be cut from the same cloth – critical on the merits but informed by charity and forbearance in measuring motive and personal character.

Atlantic Media is an EOE of Minorities/Women/Vets/Disability

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