View Our Website View All Jobs

Director of Audience Engagement

AtlanticLIVE, the live events arm of The Atlantic, seeks a highly motivated, strategic, and digital-savvy marketer to join our Events team as Director of Audience Engagement.

AtlanticLIVE builds on the 160-year legacy of The Atlantic, offering 3-D journalism to audiences hungry for lively discussion of contemporary issues, including politics, business, education, health, and technology. We produce more than 125 events a year across the country and around the world. These include large scale national and international events like The Atlantic Festival and CityLab; along with topical forums on everything from education to criminal justice; and "on the record" roundtable dinners with leading thinkers. AtlanticLIVE has won numerous awards for its events, including the Folio: FAME Awards. Some events are ticketed; others are free and open to the public.

The Director of Audience Engagement is responsible for developing, managing, and executing marketing strategies and email campaigns to meet audience recruitment goals across our live events. We are looking for someone who can build on our successful, extensive network, while helping us streamline our current campaigns and develop new ways of reaching diverse audiences across a wide-range of subjects. The candidate will have excellent communication skills and write fluently. Our ideal candidate will have seven-plus years of experience in building audiences for live events, and/or relevant marketing experience.

Responsibilities Include:

  • Manage a three-to-five person audience recruitment team
  • Create and lead the team in the execution of email marketing plans and recruitment strategies to achieve in-room audience objectives for events
  • Manage processes around registration, ticketing, attendance, audience engagement (pre-event, on-site and post-event), etc.
  • Lead research strategy for developing tailored audience lists (for niche as well as broad editorial events)
  • Oversee CRM management and devise innovative and strategic marketing campaigns to increase contact base
  • Develop creative and effective messaging for audience email communications by understanding the content of each event
  • Lead review and copy edit process for all external audience communications, including email invitations, website, confirmation notes, etc.
  • Establish and continuously refresh audience communications best practices to optimize tactics, including A/B testing, messaging tactics, and segmenting
  • Collaborate with Events marketing team to develop comprehensive consumer marketing campaigns
  • Work with the team to identify, negotiate, and manage strategic partnerships to help achieve audience objectives
  • Collaborate and work closely with other company divisions to enhance cross-platform audience efforts
  • Understand metrics for audience engagement and consistently monitor, analyze, and report on audience results
  • Actively participate in the ideation of new event concepts as an enterprising, entrepreneurial, and productive team contributor, identifying new means of innovation to grow AtlanticLIVE’s impact across all constituent groups (e.g., in-person attendees, online viewers/readers, speakers, underwriters)

Qualifications of the Ideal Candidate:

  • Proven track record in developing and executing audience marketing campaigns
  • Exceptional editing and writing skills, specifically in persuasive copywriting
  • Strong skills in analytical and strategic thinking; ability to understand and use relevant information about market issues and audience interests to develop compelling messaging
  • Meticulous attention to detail and superior organizational skills
  • Proven and effective manager of people and projects
  • Ability to forge strong relationships with colleagues, clients, and strategic partners
  • Fluency in Excel, CRM products (Salesforce preferred), web-based email applications, and event platforms such as Cvent, Eventbrite and Splash; CSS and HTML experience preferred
  • Effective negotiation skills and the ability to understand and negotiate contracts
  • Ability to juggle many projects at once in a fast-paced environment; also a proactivity in pursuing new projects and solving bigger team challenges
  • Flexibility and ability to push through indecision and ambiguity to deliver results
  • Welcomes feedback and is always eager to continually learn and take work to a higher level
  • A curious mind, with a particular fascination for news and modern media trends
  • Unfailingly demonstrates a spirit of entrepreneurialism, intellect, positivity, and generosity
  • Seven-plus years of relevant experience

 

Atlantic Media Values
Across Atlantic Media, generally, the firm looks for two “pillar gifts” in you, and everyone else.  In all of us, these are more aspirational than actual, but they are central in our intentions.

  • Force of Ideas:  At the center of Atlantic Media work are the ideas within our writing.  We believe that ideas – to the good and not – have consequence.  Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, and giving voice to the latter.
  • Spirit of Generosity:  Atlantic Media seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct.  Atlantic Media writing should be cut from the same cloth – critical on the merits but informed by charity and forbearance in measuring motive and personal character.

 

Atlantic Media is an EOE of Minorities/Women/Vets/Disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Read More

Apply for this position

Required*
Apply with Indeed
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity / Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Gender
Race/Ethnicity

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status
I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER

Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 1/31/2020
Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities.i To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Please check one of the boxes below:

You must enter your name and date
Your Name Today's Date
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.


iSection 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.


PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.