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SEO Strategist

The Atlantic’s growth team is looking for a full-time Search Strategist to help us reach new readers and reconnect with loyal fans through search. This person will play a significant role in our search optimization efforts, working cross-functionally with editorial and data to analyze how search factors into our traffic trends. You will also help us identify opportunities to improve our search results, accounting for seasonality and news cycles. Your position will make you the point-person for questions relating to headline writing, link building and keyword strategy on all major search networks. If you can help us extend the reach of our journalism through thoughtful testing in Google, Bing, and Yahoo, we would love to speak with you.

Responsibilities

  • Draft institutional best practices and help colleagues implement those recommendations
  • Monitor Google News and Google Trends to prepare real-time recommendations back to editorial colleagues
  • Help editors optimize copy to increase visibility and rank in all search networks
  • Execute multivariate tests, collect results, analyze trends and report back to team members
  • Track, report, and analyze website analytics and Search Console metrics
  • Perform ongoing keyword discovery, expansion, and optimization for archival coverage
  • Research and analyze industry trends
  • Develop and implement link building strategy
  • Recommend technical site updates to account for ongoing platform and algorithm changes

Requirements

  • Proven SEO experience, preferably in a publishing field
  • In-depth experience with Google Analytics and/or Omniture
  • Background in A/B and multivariate experiments
  • Familiarity with HTML, CSS, and JavaScript as it applies to search algorithms
  • Knowledge of ranking factors and search engine algorithms
  • Ability to collaborate with product and editorial to accomplish SEO objectives
  • Strong foundation with Google Search Console and Google Webmaster Tools

 

Atlantic Media Values:

Across Atlantic Media, generally, the firm looks for two “pillar gifts” in its candidates.  In all of us, these are more aspirational than actual, but they are central in our intentions.

  • Force of Ideas: At the center of Atlantic Media work are the ideas within our writing. We believe that ideas – to the good and not – have consequence. Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, giving voice, argument, and flight to the latter.
  • Spirit of Generosity: Atlantic Media seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct. Atlantic Media writing should be cut from the same cloth – critical on the merits but informed by charity and forbearance in measuring motive and personal character.

 

Atlantic Media is an EOE of Minorities/Women/Vets/Disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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