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Audience Marketing Associate

Atlantic Media is dedicated to equipping opinion leaders with breakthrough ideas and original insights. Its powerful brands, including The Atlantic, Government Executive, National Journal, and Quartz reach leaders across all sectors—consumer, business, media, and government.

Government Executive Media Group (GEMG) is Atlantic Media’s b-to-b division and the leading source of information and analysis for managers across the federal, defense and state and local sectors of government. Its media brands include Government Executive, Nextgov, Defense One and Route Fifty, all of which hold market-leading positions and have fast-growing, digital-savvy audiences.

The Audience Marketing Associate will be apart of the growing Audience Marketing Team, and will report directly to the Senior Director of Audience Marketing. The marketing associate is responsible for executing marketing campaigns and strategies to drive audience to editorial and client products and increase traffic to brand sites. The marketing associate will also work alongside the GEMG events team to develop engaging marketing plans to drive ideal audiences for live and digital events.

  • Develop engaging marketing campaigns to increase brand awareness and reach editorial audience and traffic goals
  • Plans and executes marketing campaigns focused on lead generation and lead nurturing.
  • Work directly with GEMG’s editorial teams and clients to develop, plan, and execute personalized events that meet the audience goals
  • Complete list research and secure new lists/prospects to develop audience for marketing
  • Employ email best practices for send times, subject lines, list segmentation, format and deliverability. Analyze open rates and click-through rates to shape email distribution strategy. Assist with copywriting and editing for emails.
  • Possess an entrepreneurial spirit with a track record of initiative, high quality and service standard, and ownership of work.
  • Apply outstanding organizational skills, excellent time management and judgment, and the ability to manage complex operations in a fast-paced environment.

 

Across Atlantic Media, generally, the firm looks for two “pillar gifts” in its candidates.  In all of us, these are more aspirational than actual, but they are central in our intentions.

1. Force of Intellect - Atlantic Media seeks a discipline and rigor of thought as manifested, often, in exceptional academic performance and, later, success in a professional environment.

2. Spirit of Generosity - Equally, Atlantic Media seeks what we term a spirit of generosity – a natural disposition towards service and selfless conduct.

 

Atlantic Media is an EOE of Minorities/Women/Vets/Disability.

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