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Audience Marketing Manager

Atlantic Media is dedicated to equipping opinion leaders with breakthrough ideas and original insights. Its powerful brands, including The Atlantic, Government Executive, National Journal, and Quartz reach leaders across all sectors—consumer, business, media, and government.

Government Executive Media Group (GEMG) is Atlantic Media’s b-to-b division and the leading source of information and analysis for managers across the federal, defense and state and local sectors of government. Its media brands include Government Executive, Nextgov, Defense One and Route Fifty, all of which hold market-leading positions and have fast-growing, digital-savvy audiences.

The Audience Marketing Manager will join the Audience Marketing Team, reporting directly to the Managing Director of Audience Marketing & Digital Operations. The Marketing Manager is responsible for the execution of marketing strategies to grow GEMG’s lead generation revenue, audience database and readership across editorial websites. The Marketing Manager will also work alongside the Events Marketing Manager to reach GEMG audience goals.

Responsibilities Include:

  • Work with colleagues in editorial, growth, and product to understand and interpret the behavior of GEMG readers across all digital platforms
  • Benchmark our performance to competitor and industry trends
  • Oversee cross-functional growth experiments to expand audience reach and engagement
  • Build audience-metric reports and act as a resource for questions regarding our distribution and engagement efforts
  • Oversees and executes marketing campaigns focused on lead generation and lead nurturing.
  • Possess an entrepreneurial spirit with a track record of initiative, high quality and service standards, and ownership of work.
  • Apply outstanding organizational skills, excellent time management and judgment, and the ability to manage complex operations in a fast-paced environment.

Across Atlantic Media, generally, the firm looks for two “pillar gifts” in its candidates.  In all of us, these are more aspirational than actual, but they are central in our intentions.

1. Force of Intellect - Atlantic Media seeks a discipline and rigor of thought as manifested, often, in exceptional academic performance and, later, success in a professional environment.

2. Spirit of Generosity - Equally, Atlantic Media seeks what we term a spirit of generosity – a natural disposition towards service and selfless conduct.

 

Atlantic Media is an EOE of Minorities/Women/Vets/Disability.

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