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Video Insights Analyst

This position is for a one year contract.

Atlantic Studios explores multimedia storytelling in the rapidly evolving world of online video. We produce original documentaries, series, animations, and other nonfiction videos for The Atlantic’s digital properties and beyond.

The Atlantic is searching for a Video Insights Analyst to help inform our video strategy and enable The Atlantic to reach and engage more viewers on the YouTube platform. You will work within  Atlantic Studios, our in-house video production department to help the team continuously iterate and experiment  with creative approaches and distribution strategies on YouTube. You will mine the data available to support or disprove theories on audience engagement and to support growth of streams, subscribers and engagement.

Responsibilities include:

  • Set up and manage regular reporting, key performance indicators and dashboards for Atlantic Studios and business stakeholders.
  • Lead quantitative analyses that translate hypotheses into actionable insights (e.g., retrospective fact packs and ad-hoc analyses).
  • Research competitors and mine publicly available data to help inform content strategies.
  • Stay on top of best practices for news publishers in digital video.
  • Join editorial meetings to share insights and help inform video strategy.

Qualifications of the Ideal Candidate:

  • Passion for digital video and the diverse stories of The Atlantic
  • Experience with YouTube Analytics, YouTube Studio, and Creator Studio
  • Knowledge of third-party measurement tools, including Tubular and VidIQ
  • Well-informed opinions on publisher video and YouTube as a storytelling medium
  • Ability to collaborate and communicate with cross-functional groups
  • Ability to analyze large datasets and boil them down to actionable insights
  • Business fundamentals and acumen including knowledge of video advertising business models

 

Atlantic Media Values

Across Atlantic Media, generally, the firm looks for two “pillar gifts” in its candidates.  In all of us, these are more aspirational than actual, but they are central in our intentions.

  • Force of Ideas: At the center of Atlantic Media work are the ideas within our writing. We believe that ideas – to the good and not – have consequence. Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, giving voice, argument, and flight to the latter.
  • Spirit of Generosity: Atlantic Media seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct. Atlantic Media writing should be cut from the same cloth – critical on the merits but informed by charity and forbearance in measuring motive and personal character.

 

Atlantic Media Company is an Equal Opportunity Employer.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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