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Marketing Analytics Associate

About us

Government Executive Media Group is Atlantic Media’s B2B division focused on public sector innovation. Known as one of the fast-growing B2B digital media companies, our brands include Government Executive, Nextgov, Defense One and Route Fifty, all of which now hold market-leading positions in their respective sectors. 

The Marketing Analytics Associate will work with a fast-paced team with a scrappy attitude and a love for data-driven and creative marketing. You will create data-driven and targeted strategies to grow the readership of our publications.

Responsibilities:

  • Develop and analyze data-driven campaigns to reach target demographics
  • Monitor, optimize, and report on audience metrics in support of growth and revenue goals
  • Dive into audience data to discover insights that will help shape our growth strategy
  • Be an analytical and creative partner for our editorial and product teams to grow our reach across platforms
  • Cultivate and help execute a testing strategy across campaigns
  • Passionately make data-driven decisions to consistently grow our audience database
  • Enhance segmentation strategy to drive stronger engagement across our database

Characteristics of the ideal candidate:

  • Love data and digging in to find actionable insights
  • Strong analytical skills and strategic thinking
  • Be a creative problem-solver
  • General curiousity to improve marketing effectiveness
  • Entrepreneurial spirit - interest in working in a fast-paced and scrappy environment
  • Bachelor’s degree required, with 1-3 years data-driven experience

 

Atlantic Media Values:

Force of Ideas:  At the center of Atlantic Media work are the ideas within our writing.  We believe that ideas – to the good and not – have consequence.  Our highest work is bringing rigor, insight, intellectual integrity, to that ultimate purpose of separating the bad from the good, and giving voice to the latter.

Spirit of Generosity:  Atlantic Media seeks in its ranks those with natural disposition toward service and selfless conduct.  Atlantic Media writing should be cut from the same cloth – critical on the merits, but informed by charity and forbearance in measuring motive and personal character.

 

Atlantic Media is an EOE of Minorities/Women/Vets/Disability.

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